Easier Access to Emergency Kits
While the ready.gov website offers checklists and recommendations for items to keep in a family emergency kit by regional risk, it is difficult for even a mobile, healthy person to gather all those items together without visiting multiple types of retail store outlets from pharmacies to hardware stores to food markets to general bric-a-brac stores. Simplify the task of gathering these items by offering pre-assembled kits containing the core supplies, then another that supplements those supplies with additional resources for the vulnerability type. Offer these kits through a government-sponsored mail order program for direct delivery to homes. Market the availablility and usefulness of these kits in community gathering areas and public organizations including the public library, public and private health clinics, senior centers (including places offering seniors meals), public schools and at local events such as farmers markets, holiday markets or street fairs. Make it easier for people to get the resources they need for a kit. Start by offering a free token item, such as a flashlight (batteries included), at these public places that reminds people to get their kit for their homes to be prepared. Remember to put any communication with a positive, hopeful spin on preparedness and avoid using the negative tone of disasters that tend to make people avoid or procrasinate in preparing against them. Key to the success of this program is participation by real people in-person explaining why it is important to have an emergency kit at home and how easy it is to get one through this new mail order program. This requires support from both the government and from community based organizations or national aid organizations with regional chapters.

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