A concept and change of terminology, implementing the idea, then following current advocacy and trends as an extention for individuals to be recognized as survivors.

Having a Survivability or Survivor's Kit would encourage dialogue in addition to actionable items; a) those associated with partner ads, marketing and programs. b) Virtual games, contests, technology challenges, and incorporation into current campaigns. c) Media outreach and education on shifting the focus to those who survive. d) The USNG, mapping, neighborhood groups, and other current use programs could easily be adaptable. e) new media.

The negative connotation associated with having a disaster kit is in itself almost self defeating, preparedness kits for preparing with no defined limits or end, and other like concepts.

The word "survive" is already built into the Ready Campaign, so not only survive in the event of an emergency but thrive day to day. "Let's Move" is about healthy eating and planning that could also be a resource. An association with the "Passport to Your National Parks" program among others.

With popularity of shows like "Survivor", Survivor in the UK during the 80's and "SPIKE TV" there is ample evidence and fact based material to show success with it's use. Associated revenues, educational value, and the long term popularity or staying power speak for themselves.

"First, a kit is only as useful as your knowledge of what to do with its contents, and it’s workability" "Second, the kind of kits described are almost laughably inadequate for many real emergency situations" "Third, by definition a “disaster kit” is something you will probably never use, versus something you get used to using day in and day out." Good points on kits via "All Hazards Blog Spot" http://allhazards.blogspot.com/2010/07/what-do-you-really-need-in-your.html and echoed by countless others.

The acceptance/use of the term is there and now would seem timely for implementation.

Reference quotes for "Survivor":

The Path Forward: A follow up to The Case for Integrating Crisis Response with Social Media. FEMA Administrator Craig Fugate’s goal to have people see themselves as survivors and not victims of a disaster, “Social media can empower the public to be part of the response, not victims to be taken care of.” ( http://bit.ly/hlKZN2 )

Boston.com: “We need to change this methodology that the public are victims, and realize they’re survivors and that they oftentimes will contribute to greater success if we incorporate them into the plans and remember who we’re working for,’’ he said. ( http://bit.ly/gWIjEJ )