Get Facebook and Google to help. My though here is that the Government should leverage the huge reach of these two giants. For example, the government can place a well crafted ad for “Ready.gov” on Facebook – it could be as simple as a one line banner. The same can be done  on Google; they could dedicate the banner of the day to “Ready.gov” or they can have a link to it show on the results page of every search. It would be a great public service for Facebook and Google to help our nation this way.